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Does Leadership Really Need Creativity?

Does Leadership really need Creativity?

POSTED ON JANUARY 26, 2020

Today, you will find a fast changing business world. Markets get too unclear. Future seems ever uncertain. Systems are obsolete overnight. We are in the VUCA environment. Volatility happens in a faster changing market. Uncertainty influences the confidence in statistically predicting the future. Complexity brings interconnected factors causing difficulty to analyze to make rational conclusions. Ambiguity causes vague or unclear situation. Dynamics in the businesses are accelerating every second.

Steering organizations to thrive in a VUCA world is a set of leadership and managerial skills. Being captains of their organisations, leaders are managers with a crucial set of navigating skills. Living and working in a VUCA world means breaking away from precise ways of traditional working that can be frustrating and even harmful to the bottomline.

Sometimes, planning seems to be no longer possible. Instead of getting frustrated, you have to lead with creativity. Leaders have to look for options to navigate in VUCA. In this way, VUCA sets the stage for leading in a creative way.

What is creativity in business leadership? How does creativity link to leading organizations to navigate through VUCA waters?  On the contrary, creative leadership is more important than ever in the VUCA world.

Creativity in leadership goals are about:

1.Tolerating Ambiguity: Accept vagueness and thrive in unclear situations.
2. Accepting Complexity: Calm and persevere with huge amount of information, complex issues, and opposing  viewpoints.
3. Exploring Novelty: Willing and open to strange and different ideas, actions, or solutions.

As creative leadership efforts sweep across the organization,  the future organization’s goals emerge. Creative leaders recognize the ever-changing business goals as a basis for structuring a clearer problem challenge that leads to creative problem solving in a credible manner. Creativity is nurtured across managerial and leadership. In turn, this contributes to innovation that benefits the whole organization. Fundamentally, creativity at its core, is about discovering ways to distinguish your organization ahead of competitors. A leader managing with creative mindset supports the creation and thus, claim in value through differentiation.

Creative leadership can be an uphill task. Managing with creative leadership requires various creativity tools to support your effort for people to identify surprising and ideas that breaks from conventional thinking.


At IRS Training Sdn Bhd, our experiential leadership and managerial development programs help accelerate creativity and innovation of your leaders, people and organization to higher levels of performance.

Contact Us today to learn more about how our Leader as Navigator program can help develop your manager to manoeuvre your business to thrive beyond surviving in a VUCA world.

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